Following a tough and heated competition over the last twelve weeks, Alex was crowned the winner of the competition and dubbed Britain's Next Top Model in last night' s tense finale.

She beat off stiff competition from Catherine and Stephanie who came second and third respectively. While flame haired Catherine has a unique and stunning look, her shots were always more suited to high fashion, whereas Alex nailed this style as well as having a more universal commercial look. Similarly, Stephanie's gorgeously seductive features created some wonderful beauty shots, but didn't translate as well to the catwalk, an area that Alex also mastered proficiently.

Having entered the competition as an awkward teenager, hiding behind straggly hair extensions, Alex made the biggest journey in blossoming into a true fashion model. The shot that seemed to clinch the deal was a striking one of her reclining from a trapeze and looking like she stepped straight out Vogue!

Alex's prize includes a contract with Models 1, a Max Factor campaign and a six page spread and cover with Company magazine, so it looks like we will be seeing plenty more of her soon!