The acronym ASOS has developed such a name for itself in online shopping, that I often forget it stands for As Seen on Screen. The screen it would seem though has a huge impact on what people are buying after it was reported today that ASOS have seen a 95% profit increase since the release of the Sex and the City movie back in May. There might be a credit crunch on, but I guess we all just had to get our hands on a studded waist belt like the one Carrie wore for most of the film!

Now that the SATC cash cow has all but dried up and passed out, ASOS are showing us how to look as vintage and whimsical and Kiera Knightly and Sienna Miller in The Edge of Love. The floral tea dresses and vintage lace blouses, not to mention the festival friendly wellies that the pair wore in the film are perfectly on trend for summer, so what better excuse could we have to emulate everyone's favourite English beauties?

I love the bow-backed pleated trench they are recommending, and I will definitely be getting myself a Sienna-esque straw trilby for my holidays! ASOS even have screen beauty covered with a wealth of recommendations for achieveing the glamorous 1940's look seen in the film.