These days, just about everyone who is anyone is saving the world, and as if that wasn't enough, they're doing it in style.
Following Anya Hindmarsh's highly lucritive 'I'm Not a Plastic Bag' totes for Sainsbury's last year, it is unsurprising that Tesco are jumping on this particular bandwagon with the launch of a line of Eco-Bags by Yummy Mummy favourite, Cath Kidston.
The bags will launch next month in two classic prints, floral (pictured), and pastel blue with white polka dots. Tesco will then introduce the bags in four more limited edition prints over the next six months, and they will no doubt fly off the shelves in the same manner that Hindmarsh's did.
Cynicism aside, the bags are made from entirely recycled materials, and all proceeds with go to Marie Curie Cancer Care. There is also far less risk that they will split and drop your shopping all over the bus!